Every time we talk about web marketing we realize that we must first dispel a false myth: marketing online doesn't just mean positioning yourself on search engines with a few keywords!
web marketing means exploiting the online channel to study the reference market and encourage the development of commercial relationships using the web and new digital technologies..
web marketing means exploiting the online channel to study the reference market and encourage the development of commercial relationships using the web and new digital technologies..
When we talk about web marketing we are therefore referring to all those strategies used to promote the company and its products within the reference markets, taking advantage of digital technologies with actions organized according to specific plans, designed ad-hoc for each individual customer.
The Objectives of Web Marketing
The objectives that can typically be pursued with an internet marketing project are:
- assert your brand/company name;
- promote corporate values and image;
- promote products and services;
- establish a communication and relationship process with the market;
- acquire new customers;
- encourage the development of the commercial strategy aimed at the reference market;
- explore new geographic markets;
- obtain feedback and indications from the market.
Digital Marketing Strategies:
When the objectives are formalized within an online marketing plan and are supported by the appropriate actions, they give life to the digital marketing strategy.
Different web marketing strategies can therefore be pursued depending on the type of business and the target audience.
Depending on the type of business and the target audience, different strategies can be pursued, with a high degree of interpenetration between some of them:
Lead Generation
Basic strategy for companies that address an expanded BUSINESS target;
E-Commerce
Strategy suitable for companies that address an expanded CONSUMER target;
Awareness
Create awareness around a brand, an event, or a new product;
Customer Service/CRM
It's about managing relationships with selected and known contacts, suitable for both B2B and B2C.
A factor that all these strategies have in common is that by exploiting the internet and digital technologies results can be achieved in a highly effective and efficient manner, since thetarget audience of communication can be reached with extreme precision and at absolutely lower costs than traditional means(let's think about the costs of a trade fair or an off-line advertising campaign).